The chances are you’re here because you’re looking for 5 reasons why you need to redesign your website?
Deciding to redesign your website could be something on your to do list for years to come but when thinking of the potential ROI can you really afford not to?
After all your website is the forefront of your business, your shop window and in most cases the first thing a potential customer will see when they look at your business.
Here’s 5 reasons why you need to redesign your website:-
1.Your existing website isn’t responsive
You’ve probably heard this a lot but the truth is if your website isn’t responsive and mobile friendly it’s very likely those potential customers are moving away from your site.
Why? Because the increase of users viewing websites on their phones and tables is constantly on the rise!
Think about it from a users experience, having to constantly pinch the screen to fill in contact forms or view important information is time consuming and frustrating, now unless these visitors are very patient the chances of them leaving your site is almost a dead cert.
By redesigning your website and having a website that responds to the users device you’re making their experience a good one which as business owners is exactly what we want!
2. You’re missing social media tools
Let’s be real one of the first things we all do when we have five minutes spare is to check our Facebook or twitter to connect with latest news, whether it be from family and friends or local businesses.
But how easy is it for your website visitors to share your content? Is it a case of the old copy & paste which is time consuming or do you have social share tabs incorporated into your website design?
Social media plays a big part in your marketing strategy so make it as simple as possible for your content and products to be shared across those popular platforms that could really make an impact on your business
3. Your website isn’t optimised for SEO purposes
If you’re serious about your website performing effectively your site needs to be optimised correctly and by this we mean site maps, keywords, content, Headers – the list goes on!
You’ve probably realised this is a big job in itself and it won’t happen overnight but when redesigning your website to ensure its optimised, doing this means your site will rank high against competitors, as well as this think about your users experience too, our blog post about bounce rate will help you further!
4. You haven’t got the features and functions you need
Chances are your business has grown and evolved since you first had your site designed, now that’s in no way a bad thing but ensuring the site keeps up with current trends is a must.
Functions such as user logins, live chat and wish lists (just a few!) will not only look good but enhance your website user experience by encouraging them to spend more time on your site and essentially reaching that point of sale.
5. Your website is looking tired and outdated
Have you gone ahead with new branding to match the direction your business is going in? Is your current website putting visitors off with a look that doesn’t reflect your business?
A well designed, responsive and eye catching website will create a professional look for your business, trends change so what may of worked back in 2001 could now be the reason visitors are leaving your site.
Speaking to your local web design and marketing agency is the perfect starting point if you’re thinking of redesigning your website, these guys have the experience and knowledge of web design trends to bring your existing website into the 21st century.
Round Up
In our experience a website should reflect the business it’s intended for, be user friendly and essentially bring in new leads, if it’s not then you could be missing out! If redesigning your website is sitting on the to do pile, bring it forward.
Our team are always happy to discuss your requirements, that’s exactly what they’re there for! Pop your details on the contact form and we’ll be in touch!
