As a small business every penny counts so when it comes to your image you’ll be pleased to know that professional product photography on a budget is possible!
By producing professional photographs that capture your products well you’ll soon wonder why you didn’t start sooner, so here’s our 5 simple tips to capture professional product photography on a budget
Good Quality Photographs
Don’t settle for anything less than high quality images that are taken in a well light environment. Steer away from dark, blurry images that could potentially put your customers off.
If it means waiting until the next day to capture your images in natural day light then go for it, you’ll be glad you did
Consistency is key
There’s nothing better than a shop page on a website that looks neat with all photos following the same theme and look.
If you’ve got a stack of images that all look consistent and then a handful that shout amateur in poor lighting or blurred you’ll ruin your look!
Capture the full product
If you plan on having a selection of images on the same product be sure it photograph the whole product first which will allow your customers to get a clear view of the item they’re purchasing.
Cropping that first image and not showing the full product could mean potential customers don’t get that WOW factor you were hoping for.
Set the scene where appropriate so customers can picture what the product may look like in certain settings.
We’ve used this as an example – by photographing the necklace on the model you’re audience will start to identify what the product will look like if they purchased it themselves not to mention the photo itself looks great!
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Be Careful With Watermarks
Whilst you may want to ensure that no one steals the images you’ve worked hard to photograph having a big watermark across them can ruin the look so be subtle, a small watermark of your logo will look much better than having your business name placed right across the image.
You don’t want to obscure the look of photographs with watermarks! Ask your graphic designer to create a watermark specifically for your photography.
Good photography can put your product way ahead of your competitions, take time to make your images the best they can be, utilise your tools and tricks to make your product photographs really stand out.