Photo by NordWood Themes on Unsplash

Social media marketing is one of the most powerful marketing tools your brand can utilize, although social media platforms are ever changing and evolving, the concepts remains the same.

In this blog post we’ll share 9 social media marketing tips that you can use to increase the exposure of your brand.

1. Choose The Perfect Platform

Many business owners make the mistake of creating the same content which they then share across all their social media platforms, yes it’s a lot quicker but by doing this you are failing to deliver a unique experience for each user.

Every social media platform is slightly different in terms of users so rather than sending the same content across all platforms, tailor it to that particular audience.

2. Schedule & Automate

Running a business is time consuming but your social media followers expect to see regular, valuable content no matter what may be going on behind the scenes.

Utilize scheduling tools such as Hoot-suite which will allow you to post updates in advance – (extra tip – go for the auto-schedule option on Hoot-suite which will schedule posts when your engagement is at its highest!)

3.Quit The Hard Sell

Social Media is ultimately a marketing tool but constantly putting your products in front of your audience could start to irritate them and make them disconnect from your brand.

People love a story especially on social media, longer posts which make them want to ‘see more’ will encourage them to stop and read your post and discover more about your business.

The key to successful social media posts is to grab your readers attention and sell this way, avoiding the hard sell!

4.Be More Visual

Wherever possible include images in your content. Making sure that these images are of course relevant to the subject and help users to connect.

If you don’t have a suitable image there are many free stock photo websites such as Pixabay, find the best website for free stock images here

5.Targeted Content

Share industry related news and relevant topics across your social media platforms.

This not only informs and interests your audience but it also shows that your brand has an excellent understanding of your industry

6.Run Competitions

Make your users feel valued by running competitions across your social media platforms.

You’ll capture the interest of your audience and encourage them to engage with your brand.

7.Give A Little

Offer discount codes or freebies when you can. Many businesses aren’t keen to give stuff away but think about it – if you’re selling a product that’s widely available you’ll want to be the business they decide to purchase from.

By giving a little you will build up an army of loyal fans who will continue to share posts and actively engage with your social media platforms

8.Engage With Your Audience

The surefire way of building your brand on social media is by interacting with them and showing that you appreciate them!

If someone takes the time to comment on one of your posts whether it be a question or a compliment be sure to thank them and engage with them. Eyes are everywhere on social media and people want to see that you are actively engaging with your audience.

9.Look At The Metrics

Posting content is just the tip of the iceberg when it comes to successful social media marketing , you need to look at the figures behind the posts.

By analyzing posts you’ll be able to establish what works best for your business and from there you can continue to create content that your followers respond to.

And that completes our 9 social media tips to increase your brands exposure. We hope you’ll find these tips useful – if you’d like to discuss your social media marketing with us then contact us here.